Do you want to make your post keyword targeted, SEO- optimized and derivative of maximum traffic?
Do you want you to be able to explain to the search engines better which keyword you have to rank for?
If your answer is yes to any of the above questions, then this article is for you and in this article we will discuss about making our blog post keyword targeted.
Whenever it comes to optimizing any website or blog, there are two things under it:
- On-page optimization
- Off-page optimization
In today’s article we will talk about on-page SEO optimization, and I will share with you many useful on-page SEO techniques that you should implement to optimize your blog posts.
So now you should not confuse on-page SEO aur on-site SEO.
- On-Site comes to the optimization of all the website’s pages, including the settings of sitemaping and permalink structures etc.
- Talking about on-page SEO , in this we optimize the content of any single blog post to rank it for a particular target keyword. This includes using proper headings, proper keyword placement, ensuring the quality of the content and paying attention to other factors.
Why you should do On-Page Optimization?
When many bloggers hear words like SEO optimized articles, they feel that this is some kind of bad practice.
It is not a complete practice at all but a necessary practice.
Search Engines are nothing but just a set of algorithms . They find different factors in your page so that they can rank your articles for some keywords. Now we have to help the search engine identify what is in your blog post and your blog post should show the search engine for which keyword.
The question to think about is:
- Why are you not ranking on the first page in the rankings of the search engine?
There can be many reasons for this, but if you do not pay attention to SEO, then this may be the biggest reason for this.
So whenever we do SEO optimization of any post, then we follow some proven methods used to rank higher in the search engine.
Now whenever Google ranks an article in the search engine, it does not just look at the on-page SEO score. Apart from this, ranking posts keeping in mind many other factors, such as social media signals (shares, likes, tweets, follows etc.), backlinks , domain authority and many other off-page metrics.
Our aim of on-page SEO is to optimize SEO in a natural but smart way so that search engines can easily pick out the target keyword and send it to the people targated on your website.
Before I proceed, I assume that you know about keyword research and you also know how to find keywords to target. If you do not know, then you must read our posts below:
One thing I would recommend to you is that you should start adding videos to your blog posts. Videos will not only increase the amount of media on your page, it will make your post even more informative and content-rich.
10 On-Page SEO Tips for good ranking in 2018
Before I share the tricks with you, here are some non-technical things that you can consider today.
- Improve User Experience
Make sure that your website is responsive and broken links are minimized.
- Make sure that people coming to your site from search engines spend a lot of time on your site. If they hit the back button soon, your ranking will also drop quickly.
- Make sure that your site also has a standard of professionalism.
- Use copyrighting skills to keep people glued to your site.
- Create great content
- Use the benefit-driven sub-heading to make your content more engaging.
- Do not make your articles fluffy at all.
- Take feedback and improve.
So now we see the Top 10 On-Page SEO Factors.
1. Blog Post Title
The title of your blog post is a very important on-page SEO factor. The better the title of your blog post, the more people will click on the link of your blog. In other words, if you click on your post, the better your ranking will be. You should make sure that you definitely use your target keyword in the title of your blog post.
2. Post Permalink Structure
After the title of the post, the second most important thing that you should set carefully is the permalink structure of your entire site. In this regard, you should read our articles below.
Make sure you use one thing in your target keyword permalink.
3. Heading Tags
Heading tags are not some important factor for Search Engine Rankings, but if you still make proper use of all types of headings such as H1, H2 and H3 throughout your article, then you will definitely get benefit in rankings. Try to use your main keyword and some more related keywords in the heading tags as well.
4. Keyword Density
Keyword density is also no longer an important factor, because what matters most is the quality of your content. However, if you are writing an article for a very targeted keyword, then it would be great for you to keep the keyword density around 1.5% by adding some more words similar to the main keyword +.
5. Meta Tags
Meta tags are some such tags that provide some valuable information about your article to the search engine in short. Meta description is a very important meta tag.
Meta Description That little information about your blog post is displayed in the search engine results under the title and link of your site. It is characterized by two important aspects. The first aspect is of the keyword. If you use the keyword in this description, it will help you to get a ranking in a particular keyword in the search engine. The second factor is CTR. The better your meta description will be , the more people will click on your link and by which both your ranking and traffic will increase.
Nowadays the era is of images and people like to see more than reading. Keeping this thing in mind, search engines have also started improving the ranking of sites that use the media. Therefore, it will be a strict recommendation for you that you use images and other media like videos etc. in each of your blog posts that you want to target for any keyword . Apart from this, if you use your targeted keyword in the ALT tags of the images and also their names, then you will have firm benefit.
7. Word Count Per Post
One thing has been seen common is that the ranking of posts for which the length is very high is always good. Its biggest example is Wikipedia.
You must have seen that all the articles of wikipedia are very long, that is, their word count per post is very much. Hence their ranking is also often number 1. But this also does not mean that you should be stuffing your post and useless content should be written.
That is why you should write good content with increased tricks and the more you tell in your posts, the better it will be. To prevent readers from getting bored, use thorughout in the media content.
8. Internal Linking
Internal linking is another very important factor. I would also like to give you the best example of this, Wikipedia. You must have seen that no matter what wikipedia article is, there is a lot of internal linking in it. You should also do internal linking with related content in your blog posts. Take the example of internal linking in our post itself. My other posts, which are related with our posts, I have given a different place in this post. You have to do the same, if you want to get a good ranking.
9. External Linking
Just like there is internal linking in Wikipedia, similarly they also do external linking by creating a separate section of reference. You should also do external linking in different places in your article where necessary. Talking about external linking is another important thing, backlinking which you can read in our article below.
10. Write Engaging Content
You should write your content in such a way that more and more users will be able to engage with it for maximum time. An SEO is something in which we write articles taking care of search engine factors only. An SEO is such that in which we keep in mind those factors, along with that, while writing engaging content, we also take care of our readers. Always remember one thing that you write content for your readers and not for search engines.
Some important things:
About Keyword Placement:
- Title in keyword
- Keyword in permalink
- Keyword in first paragraph
- Keyword in alt tag of the image
- LSI keywords in Through Post
- Keywords in headings
- 1.5% overall keyword density
Some things not to do at all:
- Do not use more than one H1 tag at all. The title of your post is already in H1.
- Do not repeat the same H2 and H3 tags.
- Do not stuff keywords in the article.