Do you want to know how to write an engaging blog post so that your visitors visit your blog again and again?
As you know there are millions of blogs present in the internet world and every day new blogs are adding to it.
But do you know most of the blogs don’t receive even 1000 visitors per month? And we are sure that you don’t want to fall into that category.
Instead, you want to improve your blog quality so that it can drive lots of traffic every month.
Do You Know The Reason Why A Blog Fails?
The only reason is the lack of quality content. Those blogs do not have engaging content in them.
So it is the most important thing to remember that you have to write quality content for your blog.
Having an engaging blog post is another key to successful blogging. Lets first go through some key ingredients on successful blogging.
Then we will discuss the most important thing “ How To Write An Engaging Blog Post”.
Do you know, today’s environment is content-based? A few years back anyone can rank on the first page of google with any type of content.
But now Google is very smart and ranks only those pages which have relevant high-quality content.
So let’s discuss the key ingredients of writing an engaging blog post.
ALSO READ – How to Improve On-Page SEO in 2020
Table of Contents
Key Ingredients For Writing An Engaging Blog Post
Here are some pointers to remember while writing a blog post:
1. Purpose Of Your Blogging
While the most important questions you should ask yourself in the first place is what the purpose of your blog is.
Before starting your blog and said this question your purpose can be anything like sharing your knowledge with the world.
It can be getting web traffic to sell your information, products such as books and courses or maybe earning money from ads using Google Adsense or affiliate marketing.
What if your blogging purpose is to provide high quality engaging information?
Remember everything starts with the value and quality and it’s also applicable for blogging.
When you achieve that you will gain more traffic to your blog. It will result in achieving the purpose of your blogging.
So, find your purpose in blogging and work on it.
2. Know About Copyright Issue
Copyright is another big point you must consider while writing blog posts.
Some people copy and paste the information from somewhere else. They copy the information from a research paper, school assignment or other websites and paste that as it is.
You cannot copy and paste the information. It might end up copyright issues raised by the owner of that source for where you copy that information.
Remember this it’s a legal issue regarding the law that can end up your headache and a big worry.
That’s because you need to study and refine the information on the topic you will write in your post. It will increase your knowledge and expertise on the topic.
You will come up with authentic and valuable information.
The best way to overcome the copyright issue is to write your thoughts and expression on the topic Then write a whole new unique article that you can publish under your own brand.
You have written it by yourself rather than copying and pasting someone else’s article or other material
Everyone has their own way of telling a story.
When you really tried to get your story it will be unique and you will be safe from copyright issues.
You can refer to many sources of information on the topics you will write as a reference.
When you have enough knowledge and your own opinions on that topic write and tell your own story with your own style.
3. Deliver High-Quality Information
The information provided by you on your blog post must be correct. Recheck all the facts about the topic before publishing.
If the information provided by are incorrect and not relevant to the topic, you might lose your readers. No one will trust you and want to read your blog post.
Always make sure that all the information provided by you is correct in all aspects.
After publishing a blog post on your blog the next thing is communication. Always allow your users to make comments on your post so that you can interact with them.
This will allow you to ask questions to your readers or they can also do the same. This will build a trust factor among your readers.
This is a good idea to make engage your readers with your blog post. It will encourage the readers to connects emotionally with you and your blog.
This will force them to revisit your blog whenever you publish a new post on your blog.
Emailing is the other way to make your readers engage with your post. You can collect their emails using any third-party plugins and send them emails regularly.
We will discuss this technique further on Promoting Your Blog Section.
5. Stay Updated
In the field of blogging, you need to stay updated. Always post trending topics on your blog so that people think that you provide the latest content.
This will help you to build your authority and trust factor among your visitors.
You also need to update your content when it needs to be updated. Always ad the latest information to your blog post so that visitors can get the right content.
Above are the 5 key ingredients you should consider while writing a blog post. Now we will discuss the fundamentals of a perfect blog post.
10 Fundamentals For Writing A Great Engaging Blog Post
Always remember that writing an engaging article is the most important part if you want to start a blog. Either you are making an informational blog or any affiliate blog.
This article is all about How To Write An Engaging Blog Post that gives a result.
An Engaging Blog Post Consists Of:
- Blog Post Headline
- Including Sub-Headings
- Telling A Story
- Characters Count And Length Of Article
- Sharing Your Blog Post
- Adding Images
1. Write A Catchy Headline
Do you know those who read your headline only 20 percent of them read the article?
So its headline will often play a major role to make or break your blog post.
What is a great headline?
It’s all about the first thing that your readers read on your blog post.
While reading headlines always makes an impact on the reader’s mind. The effectiveness of those words helps the readers to decide whether he or she will read the rest of the article or not.
Writing a great headline is itself an art. This helps to get batter CTR(Click Through Rate) which helps to drive more traffic as well as ranking.
We, humans, are psychologically developed in such a way that we always clock on that title which intends to give us some value. In this way, your readers also want some value in your blog post.
So always make catchy blog post title.
Here are some ad on words we are sharing with you by. By adding them in your blog post title you can drive more numbers of traffic.
1. How To
Always remember that readers need solutions to their problems. So always try to give a solution to a problem. For example “How To Start A Blog”.
2. Ask Questions
Asking questions is always a great way to grab user attention and make them think about it. So try to make a question based heading where needed.
It assures the user that they are going to get the solution to what they are looking for.
4. Add Numbers
Adding a number to the title of your blog post ensures that the post has some valuable content based on the comparison. The user loves that type of content.
Example: 10 Laptop To Buy Under 50000
5. Ad Surprise Elements
Adding a surprising element to your post title makes the user think about it and they click on your link.
6. Negatives Words
Sometimes negative words also attract visitors. So try to ad negative words when necessary.
7. Refer To Your Audience
Try to address readers as this makes the user think that you might have a solution to their problem.
You can develop the necessary skill to create great headlines that attracts more visitors to your site.
There are lots of tips and tricks to write great headlines. You need to understand them to improvise according to the need of your blog post.
Remember that only about 20% visiter turn in to blog post reader after viewing headlines of the post.
2. Include Sub-headings
For every blog post, there must be one heading that you want to highlight. Other than that you need some subheadings according to your blog post.
Subheadings are as important as headings. So highlight them. Make a hierarchy of heading and subheadings so that it makes the user engage with your content.
Use H1, H2, H3 H4 as heading and subheading.
3. Tell A Story
Now you have a catchy heading that brings visitors to your blog post. After getting visitors to your post now its time to keep engage them with your article.
In this case, storytelling works like a cham.
Write your blog post in such a way that it feels your user that they are reading a story.
The introduction of your article must be written in such a way that your visitors love to read the entire article.
Introduce what you tell your reader by telling or sharing personal experience with them. Tell the readers what you are covering in this article. Also, tell them that they will get their solution at the end of your article.
4. How Long Your Content Should Be?
Before publishing content first, ask yourself two questions.
- How long should your content be?
- What is supposed to look like?
According to a study longer article has higher chances of getting ranked. But it doesn’t mean that you must have to write a longer article. It depends on the topic you are writing for.
Always think like a user. If your reader is satisfied with your content then it is best for your ranking either it is short or long.
Your content should not be too short or should not be too long. Always remember that you have to satisfy your reader.
But your content should be long enough to get advantages on ranking and readers could be able to read it within a short period of time.
If you write your content with more words, divides it into headings and subheadings. It helps the reader to find the section they want to read rather than searching for the entire post.
Here are a few things you should consider while writing an engaging blog post:
- Short Paragraph
- Use Lists(Bullet Points)
- Highlight Blod Text
- Relevant Images
- Quotes If Required
5. Make Your Article Shareable
Today’s world is all about sharing. Whether it may be a blog post or a youtube video. Always, give your user an option to share your content on social media like Facebook and Twitter.
If your blog post contents valuable information then there are higher chances of getting shared.
There are many social media sharing plugins available that you can use in your blog. It will make your post easily sharable.
6. Add Images To Your Blog post
An image says a thousand words.
Adding images to your blog post makes it more informational content. According to a study the human brain is more attracted to images as compared to text.
That’s why images play a vital role while writing a blog post. If your blog post contains some relevant images then it encourages users to stay and read your blog post for a long time.
When a reader comes to your blog post, only the first part of that blog post is visible to him/her. If your blog post is a long one then add an image in the starting section describing the whole topic.
It helps the user to find the information he is searching for and he likes to read more.
Importance Of Adding Images In The Engaging Blog Post
Adding relevant images in a blog post plays an important role in making SEO friendly post. Blogpost having images and texts are more appealing to your readers.
There are many benefits of adding images to your blog post which contributes to the success of a blog.
Let’s look at some benefits:
- Search Engine: When people search for any specific terms in google the SERP result shows both the site with images and without images. According to a study people are more likely to visit the website with images as compared to a site with no image.
- Website Traffic: You know that traffic is the most important part of making a successful blog. Blog post having images drives 90% of the traffic in the search result. So always add relevant images to your blog post.
- Higher Engagement: Having images on a blog post helps the readers to engage more in the blog post as compared to a post without images. The images make psychological effects on the readers that help them to engage in a blog post.
- Trust: Adding quality images on a blog post makes it trustworthy and people love this kind of content. Sometimes images help to define specific parts of a post. It helps readers to interact with the topic. Also, it encourages the reader to read the complete article.
- Conversions: Sometimes your blog posts are promoting your services or products. A blog post has images containing your product information makes higher chances of getting sales. It converts your readers to the customer.
There are some important things-why you should add images to your blog post. If you want to be a successful blogger then you must have to understand the power of images. It will increase web traffic and helps to make relations with your readers.
7. Include Videos
We have already discussed the importance of adding images to a blog post. Adding a related video in your blog post makes it more engaging as people love to watch the video tutorial.
It one of the key factors for on-page SEO which reduces bounce rate and helps to rank higher on google.
Linking to your own blog post within your site is the most important thing to consider. It makes the article more relevant and provides the user of proper navigation on your site.
Also, it helps the user to find the complete information and when a user clicks on that link it redirects to your other post that reduces bounce rate. This is a signal for Google that your site has great content and Google starts ranking your post.
9. Write That Engaging Content Which User Are Searching
If you want more traffic on your blog then you have to write content that users are searching for. Give a solution to their problem so they would love your content.
Always do proper keyword research before publishing a blog post. Choosing the wrong keyword will impact negatively on your blog.
For example, if you are writing content on any topic but no one is searching or that then your content is of no work. So write on that topic which people are searching for.
Avoid lots of Search Engine Optimization techniques as this will destroy your site. Always put your keyword and LSI keywords in a natural manner. Do not be over-optimized.
Remember that, user acceptance is the key factor for ranking a blog post. Your readers will decide whether your post is relevant or not. So try to thing as a user.
10. Schedule Your Blog Post
Do you know there is a specific time span when a blog post gets more click?
According to a study blog posts are getting more shared on the weekend as compared to working days. There is also a time span for all day.
This depends on the location you are targeting. For example, if you are targeting a country like India, where people are more active in the late evening time. So consider posting your content in the evening.
This is the most important to consider while publishing your content. If you publish your content according to your reader’s leisure time then it has high chances of getting shared.
These are some useful things to consider while writing an engaging blog post.
Engaging Blog Post Writing: Bonus Tips
There are many pro tips you can follow to write an engaging blog post. Just follow these below rules while writing a blog post.
Write With Passion
When readers read your blog post they can feel if you have read the content with passion or not.
If you have enthusiasm for the topic and writing to share your best experience people will love to read your content.
This result in converting your readers into a customer. So always write with passion and try to give your best while writing a blog post
Now you know how relative keywords are important to rank up your blog post by the search engines such as Google.
Your blog post content should be keyword reach including Title, headlines, and subheadings.
Now here is a quick tip.
Adding keywords in the first and last few sentences helps your post to be crawled by search engine spiders.
Whether you are writing on a technical topic or non-technical topic, content should not be boring.
To engage your readers until the end It can be a little bit entertaining. You can add some personal stories for non-technical contain while for technical content you can have a few fun moments.
Use Bullet Lists And Short Paragraphs
Sometimes stress gets distracted by reading a lengthy paragraph.
It may happen to anybody. Short paragraphs are always better to read and understand one point at a time.
Also, you can list your key parts with a bullet list to help the reader go through the advantages and disadvantages.
Great content engages readers till the end.
Use Simple Language
There are articles written in simple language and there are also articles written in not so simple language.
What does it mean by simple language?
The simple language means the article one date has words that the people around the world can easily understand.
It should not be written for language masters. An article should avoid complex words that need a dictionary for looking meaning. Blog post having simple language helps to engage readers so they can read till the end.
Readers will understand what you are talking about.
Ask yourself a question, what is the purpose of your writing?
The major purpose of writing the article is to send your message to your readers. To convey your message to readers follow these two things.
First, your content should have a simple language that can be read effortlessly.
Second readers should understand it quickly.
Next readers are looking for content that is simple.
Whenever people search for any specific information on Google they have a lot of options to choose from within the search result.
People look for easy to understand information.
They realized this when they read the first few lines on the blog post.
If they don’t understand the information due to the complex words they leave the page. They will try another post having simple language.
Engage YoursReaders In Your Content.
This point is worth repeating even we have already discussed it earlier.
Now it’s in the context of a simple language. When the reader reads the first few lines of your blog post he makes a decision whether he will read the article till the end or not.
The first few lines in the simple language increase the chances of reading the article in the end.
This helps to engage your audience which is the topic of this article.
Next readers tend to skip the website if the content is not well written.
If your blog post content doesn’t have a simple language and contains a lot of complex words then it will make readers stop reading and they switch to the other website.
If your blog post content is well written having a simple language and well organized with headings and subheadings, key points with bullet lists and some relevant images and relevant hyperlinks then you will engage your readers and have a successful blogging business.
Remember your writing style will decide how much success you will achieve in the long run.
So have focused on engaging readers and turn them into repeat customers.
These are the advantages of writing content in simple language.
Things To Remember Before Publishing Content
Now you have written a great and engaging article that is ready to publish. But before hitting the publish button you have to remember some important rules.
1. Spelling Mistake and Grammatical Error
Having grammatical mistakes and spelling mistakes can negatively impact on your blog post. Now Google is so smart that it can find any error in your blog post.
If you have any grammatical or spelling errors on your blog post then Google will penalize you and your post is not going to rank on any search engine.
So before publishing content always revise your entire article for any grammatical or spelling mistakes. If there are some then rectify those.
But it is not an easy task to do that manually. For that, you can use some third-party extensions available for both Google Chrome or Firefox.
We are BloggingGuidence use Grammarly Chrome Extension for checking errors insides our blog post.
You can also use the same on your blog post. It has both a free and paid version. But the free version is enough for a new bee blogger.
If you want more features then you can buy the premium version but we don’t recommend you to buy the paid one.
2. Publish Your Blog Post
Always provide high-quality content to your readers. When it’s done hit the publish button with confidence.
Make your creative work available to your audience from all over the world. You can always come back later and update your article if you find any errors.
Final Words On Writing An Engaging Blog Post
Congratulations, Now we are at the end of this article
We hope that you will find this information helpful in a variety of blog posts.
We have gone through some valuable tips to create a high-quality engaging blog post. But having knowledge does not work unless you use it.
Implement them in your blog post to writing so you will see the benefits as your blog grows with time.
All the best.